This just in: Google just made having a mobile website even more important.
Over the last few years, the web has been undergoing a transformation from the old, static desktop based websites to dynamic websites that can alter themselves to fit within the confines of the growing number of screens we consume the web on.
At first, it wasn’t such a big deal. As designers, we did get a little bit of an eye raise from some clients, but pushed forward making sure websites looked just as nice on a phone as a laptop screen. With the rise of people browsing online, Google started to note which websites were mobile friendly in search results.
Now, it’s going to cost you if you haven’t made the jump yet.
Per a TechCrunch report earlier this week, Google will now start penalizing websites that aren’t friendly towards smaller screen sizes.
This isn’t entirely unexpected. It’s been building up to this as Google is now taking more aspects of a site into consideration, including speed and accessibility.
If you want to check and make sure your website makes the cut, they have put together a Mobile-Friendly Test site that allows you to get a preview of how Google sees your website. Additionally, I’d recommend running a PageSpeed Insight test which goes a step further to test speed, usability, and accessibility.
Hopefully your website makes the grade and you won’t have to worry about the new updates. But if it isn’t, we’re always a click away to help out!